> Key benefits > Stakeholder communications

It won’t just be customers who are interested in the fact that your organisation holds the Standard. Your investors, current staff and prospective employees will want to learn about what is involved too.

Investors

For investors it is about knowing that they are investing in an organisation that has its costs under control, is planning sensibly for the future and is in a position to deliver sustainable competitive advantage because of its strategic approach to climate change.

Existing employees

For your existing employees it recognises the good work that is being done by your team, particularly those directly involved in reducing your carbon footprint, and it makes them feel good about working for an organisation that cares enough to take action and make a real difference.

New employees

When you are recruiting for new staff, holding the Standard will give them one more reason to join you as they will see you as a forward thinking and responsible employer. If you treat the environment well, you will treat your staff well too.